Food and beverage (F&B) revenues have surpassed gaming revenues in Las Vegas, leaving the hospitality industry to develop creative ways to continue attracting consumers and keep them coming back.
In this article, Forté Specialty Contractors’ founder and CEO, Scott Acton, and executive vice president, Kimberly Trueba, emphasize that all elements of the dining experience must be carefully curated to create a fully immersive and experiential outing for consumers, starting with “the façade and design of the venue.” Each of the senses must work together to create a multi-sensory experience. One of Forté’s projects, Bardot Brasserie, “is an excellent example of an all-senses-engaging, foodie experience. With lighting inspired by early film noir, Bardot’s mix of low lighting and dramatic shadows sets the mood for guests.”
In order to “lure and engage consumers during their vacations, staycations and dining, building construction has taken a theatrical turn. Through materials presented, nearly every stroll has the potential to become a visual and tactile adventure.”
This is an excerpt of the article “Eat, Drink and Boost Your Revenues” which appeared in Hotel Business Review on Dec. 8, 2016