A Shift In Hotel Profitability

Commercial Property Executive:
The Experience Economy: A Shift in Hotel Profitability

Scott Acton, founder and CEO of Forté Specialty Contractors, discusses his take on how hotels can capture millennials buying power by creating a multisensory experience that catches their attention.

Acton addresses the importance of collaboration between the design team, contractors, owners and developers on such projects in order to create an atmosphere that engages all five senses, ensuring a distinguished guest experience that keeps them coming back for more.

“Millennials long for engagement and value experiences to a greater extent than previous generations, which is why hotels must be more holistic and spectacular than ever before.”

This is an excerpt of the article “The Experience Economy: A Shift in Hotel Profitability” which appeared in Commercial Property Executive online on April 5, 2017

Read the full story here.